Internet marketing agency
Found in Google.
Mentioned by AI.
Measurable online growth for SMEs: SEO and GEO, sharp campaigns, and fast WordPress sites.
See what we see How we measure visibility
A concrete report within two business days. No obligations.
Martin de Smit
your dedicated specialist since 1995
Client Result · Omnihealth
Jan–Sep 2026
+51%
revenue
+45% bookings
- 7.4 → 4.7 average position in Google
- 54% mentioned in AI answers
Revenue and bookings: Omnihealth booking system, Jan–Sep 2026 vs 2025. AI: 192 answers from four models, Sep 9, 2026.
How we work
Search channels in the measurement
8
Google, local, AI Mode.
AI: ChatGPT, Claude, etc.
Desktop and mobile separate.
Questions in the free scan
10
About your market.
About your customers.
Not just about technology.
Draft marketing plan
48 hours
After the ten questions.
On working days.
Free.
Reporting
12× per year
A report every month.
The same rhythm.
The same measurement points.
Services
Everything you need to grow online
Four disciplines, one strategy. Each discipline has its own measurement point; that is what we manage by.
01
SEO & GEO
Google + AI assistantsAI Assistant A chat program such as ChatGPT, Claude, Gemini, or Perplexity that you can ask questions in natural language.
Measurement point
Position + AI mentions
At the top of Google and mentioned by ChatGPTChatGPT OpenAI's AI assistant, which allows you to ask questions and receive answers in natural language. and ClaudeClaude The AI assistant from Anthropic.. One approach for visibility to both humans and AIAI Computer programs that perform tasks normally requiring human intelligence, such as writing text or answering questions..
02
SEA campaigns
Google AdsGoogle Ads Google's advertising system, formerly known as AdWords.
Measurement point
Cost per lead
Ads that focus on cost per leadLead Someone who has shown interest and left their contact details, for example via a form or a phone call. instead of clicks. Monthly adjustments based on data.
03
WordPress websites
Easy to update yourself
Measurement point
Load time
A site that performs instantly, even on a phone with poor reception. You can update texts yourself without breaking anything.
04
AI marketing
Copywriting and editing
Measurement point
Time to publication
Creating contentContent All content on your website, such as text, images, and videos. faster without becoming generic. AI writes the draft, a human has the final word.
Client result
Mentioned in 54% of AI answers about inspections
Omnihealth performs medical inspections for shipping, inland navigation, offshore, and driving licenses. The figures below come from three separate measurements. These include twelve months of Google Ads and GA4Google Analytics A free measurement tool from Google that tracks how many visitors your site has and what they do., the booking system from January to September, and our own measurement of AI answers.
54%
Mentioned in the answers of four AI models
192 answers to 16 questions about inspections (none mention Omnihealth by name), measured September 9, 2026
+51%
revenue · +45% bookings
January–September 2026 vs the same period in 2025, Omnihealth booking system, adjusted for the measurement period
+214%
Leads via the site
5,556 in twelve months
€0.32
Cost per click
was €1.25
Omnihealth is cited as a source in AI answers more often than regulator ilent.nl: 122 vs 70 times, measurement September 9, 2026.
Per model: ChatGPT 31%, Gemini 79%, Perplexity 48%, Claude 58%
I have been working with Martin from EQwise for a while now. He helps OmniHealth with our website, online visibility, and everything that goes with it. I usually have no idea about all the technical terms he uses, but I do know that he delivers good work.
Sven J. Daam
physician, OmniHealth
Read the full recommendation from Sven J. Daam
Martin thinks along with me, explains things when necessary, and tackles problems quickly. Even when something goes wrong, I can count on him. The website has improved, we are easier to find, and more inquiries are coming in.
What I appreciate is that Martin is involved and truly thinks along with OmniHealth. The collaboration is personal and trusted. I am happy with what he does for us and wholeheartedly recommend EQwise.
Hide the full recommendation
Source: GA4 and Google Ads, twelve months vs the twelve months prior. Omnihealth’s booking system, January–September 2026 vs January–September 2025. The EQwise SEO platform (scan September 9, 2026). EQwise’s own AI measurement, via the APIs of four AI models on questions drafted by EQwise. Shared with permission from Omnihealth.
How we did it: situation, intervention, progress
01Situation
A professional specialism with a narrow target group in four examination markets, spread across Dutch and English search queries. Ads were running at average click pricesCost per click What you pay each time someone clicks on your advertisement. of €1.25.
02Intervention
Campaigns reorganized by examination type. Twenty-three keywordsKeyword The word or phrase that someone types into a search engine. tracked in seven search engines including Google AI Mode. Furthermore, the examination pages were rewritten based on the questions customers actually ask.
03Progress
In the scan from August 23, 2026, 107 of the 117 found positions are in the top 10 and 42 are at number one. The average position is 4.7. In Google AI Mode, Omnihealth is visible for 20 of the 60 tracked search queries (scan September 9, 2026).
Since 1995, we have worked for clients including
Approach
Five steps: a plan and RACE
Every project begins with a plan: we outline your strengths, weaknesses, and opportunities and create personas of your customers. This is followed by five steps using RACE. Why we always work with personas
1Goal of this phase
Define goal, target audience, and KPIs.
Personas are the foundation here. We build them from search data, prompt research, and what your sales team hears daily, and test them against SWOT and TOWS. Every choice further along in RACE can be traced back to a single persona.
What we measure
Established goal per quarter
Delivery
Internet Marketing Plan
2Goal of this phase
Being findable via Google, AI, and ads.
Ranking better in Google, being mentioned by AI assistants, targeted advertising, and writing what your customer is looking for.
What we measure
Positions and mentions
Delivery
Visibility report
3Goal of this phase
Letting visitors read, compare, and inquire.
Pages that answer the question and encourage contact, on a site that loads instantly.
What we measure
Visitors taking action
Delivery
Improved pages
4Goal of this phase
From lead to order.
Forms, lead follow-up, measurement plan.
What we measure
Cost per lead
Delivery
Conversion measurement plan
5Goal of this phase
Getting customers to return and recommend.
Email, reviews, retention content.
What we measure
Returning customers
Delivery
Retention calendar
Phase 1 Plan
About EQwise
Staying ahead while the web changes
The agency of Martin de Smit: first website in 1995, today he ensures brands are recommended by AI assistants.
You communicate directly with the specialist doing the work, without an account manager in between. This is a conscious choice and also the limit of what EQwise can handle.
- You communicate with the specialist, not with an intermediary layer.
- A monthly report that you can verify yourself.
- Ongoing services start with a 3-month trial; only then does a one-year term begin.
- You manage your site yourself: you update texts and pages yourself.
Trained up to 2026
GEO Content Strategy and the AI-Driven Customer Journey
Agentic AI and Marketing Automation
Big 5: Certified AI Professional
AI-Powered Customer Journey
Frequently asked questions
Know first, then decide
Is your question not listed? Check ‘what we see’, and you will get the answer with the figures included.
How long until I see results?
Technical gains are measurable within weeks. Rankings and AI mentionsMention A place where your business name is mentioned, with or without a link. typically start moving from month three, with six months as an honest horizon for a complete picture.
How do you report on the results?
Short answer: the same overview every month in plain language, so you can track progress instead of having to assume it.
We consistently compare the same three things:
- Rankings for keywordsKeyword The word or phrase that someone types into a search engine. that generate revenue, not for words where we happen to score well
- AI mentionsMention A place where your business name is mentioned, with or without a link.: whether assistants mention you by name in their answers, and in what context
- Traffic and inquiries, and which pages generated them
The same measurement every month is more important than a pretty dashboardDashboard A screen that clearly organizes and displays the most important figures.. Changing figures and definitions make reports incomparable, and then any story can be told.
What you don’t get: an export from a tool with fifty charts. You do get a short document detailing what was done, what it yielded, and what happens next month. Every quarter, we check if the direction is still correct.
Is GEO not just SEO with a new name?
The basics overlap: a fast, well-structured site helps both. The difference lies in the query format and the measurement. Google provides rankings; an AI assistantAI Assistant A chat program such as ChatGPT, Claude, Gemini, or Perplexity that you can ask questions in natural language. provides an answer in which you are either included or you are not.
Who will I be working with during a project?
Short answer: with Martin himself. No handovers to a junior, no account manager in between.
This is a conscious choice and represents the limit of what EQwise can handle. A single point of contact means short lines of communication and someone who knows your site inside out: but it also means we do not take on an unlimited number of projects simultaneously.
In practice:
- You email or call directly, no ticket system.
- A report in plain English every month, no dashboardDashboard A screen that clearly organizes and displays the most important figures. you have to figure out yourself.
- The person who performs the analysis also executes it: nothing is lost in the handover.
What that requires from you: one point of contact on your side who can make decisions. Projects that stall almost always stall on decision-making, not on technology.
Am I tied to a long-term contract?
Short answer: never longer than a year at a time. Ongoing services such as SEOSEO Everything you do to improve your visibility in Google without paying for advertisements. & GEOGEO Ensuring that AI assistants like ChatGPT recognize, mention, and recommend your business when someone asks them for advice., SEASEA Paying to appear at the top of Google with an advertisement., maintenance, and hostingHosting The location, a server at a company, where your website is stored and from which it is delivered. start with a three-month trial period. For SEO & GEO, this costs €495 for sites up to 50 pages in one language and without a webshop; larger sites start with the auditAudit A thorough check of your website for errors and opportunities.. After that, it runs annually, and you can cancel in writing (email is fine) up to three months before the end of each year.
What you keep in any case, even if you stop:
- Your domain, your hosting, and your contentContent All content on your website, such as text, images, and videos.: these are registered in your name
- Your website, on WordPressWordPress The world's most widely used system for building and managing websites., which another party can simply take over and manage on your domain
- The reports, the keywordKeyword The word or phrase that someone types into a search engine. plan, and the audit
- Access to your own Google accounts, which we never put in our name
The EQwise software (themeTheme The design package that determines the appearance of a WordPress site., blocksGutenberg The default WordPress editor where you build a page using individual blocks., plugins) never transfers. You may continue to use it on your own domain name, but not on a different domain name. You only receive updates with a maintenance contract.
What does take time is the build-up itself. SEO that stops after three months yields almost no results. Not because you are stuck, but because the clock is only just starting to tick. We state this upfront to ensure expectations are managed correctly.
Curious what we see on your site?
We first look at what can be read from your site. You will see those findings before a proposal is even made.
