What it costs
A rate you can verify
We work on an hourly basis. What you pay per hour depends on how many hours you purchase, and nothing else. Two services also have a price we can quote upfront: brand identity and SEO & GEO. For everything else, the amount depends on what we find.
A concrete report within two business days. No obligations.
Hourly rate, in four tiers
| Format | Rate |
|---|---|
| Single hour, no commitment | €125 |
| 20-hour prepaid pack, paid upfront | €115 |
| From 50 hours per year | €110 |
| Fixed monthly contract, from 8 hours per month | €100 |
On the bottom tier, you agree to a fixed number of hours per month for twelve months, with a minimum of eight. These rates apply immediately.
Since 1995, we have worked for clients including
The reasoning behind it
Why the rate differs per tier
At many agencies, a decreasing rate is a discount: you get it if you ask for it, if you’ve been a client for a long time, or if the conversation went well. In those cases, your price depends on how you negotiated rather than what you purchased. With us, the difference lies in the purchase itself, which is why it’s on a page everyone can read.
- The difference is in how much you buy, not who you are. Two clients with the same volume pay the same amount.
- The lower the tier, the more you commit to upfront. At €125, you commit to nothing and decide per project whether we continue; at €115, you pay for twenty hours in advance; at €100, you agree to fixed monthly hours for a year.
- If you want ad-hoc work without a commitment, you’re on the top tier. That is a valid choice, not a penalty: you pay for the freedom to decide on a case-by-case basis.
- There is no negotiation. This isn’t about being rigid, but it’s the condition that makes the rule work: a rate you can verify cannot simultaneously differ per client.
This also answers the question that always causes rates without explanation to fail: why is it this specific amount? Not because we say so, but because you can see above which tier you fall into and why.
The hourly rate per tier: the more you commit to in advance, the lower the rate.
One-time, known in advance
What a brand identity costs
A brand identity doesn’t have to be a massive project. There are three packages, ranging from a quick and polished base to a brand identity with its own brand story. Choose what fits where your company is now; you can always expand later. All amounts exclude VAT.
Brand Identity
Start
For startups and small businesses that want a polished look quickly.
€1,250
up to €1,750, excluding VAT
- Logo with variants: horizontal, vertical, and small
- Color palette and fonts
- One-page style guideDesign System A collection of fixed rules and components used to ensure everything is created in a consistent style.
- Three social media templatesTemplate A fixed layout used for an entire group of pages simultaneously.
- Two rounds of revisions
Ready in one to two weeks
Brand Identity Our recommendation
Plus
For companies that want a single recognizable face online and in print.
€2,750
up to €3,500, excluding VAT
- Everything from Start
- A custom brand mark
- Comprehensive style guide
- Templates for business cards, letterhead, and presentations
- Two rounds of revisions
Ready in two to three weeks
Brand Identity
Custom
For companies with more applications or their own brand story.
€5,000
as a starting point, excluding VAT
- Upfront brand strategy
- A set of brand marks and variants
- Digital and print assets
- Optional mascot or illustration
- A documented design system
Four to six weeks
Start and Plus have a fixed scope, and therefore a fixed price. We work with a proven methodology and two revision rounds, allowing us to deliver quickly and competitively. If you want more rounds, we bill those at the hourly rate from the tiered pricing.
For a custom brand identity, the amount depends on the scope and applications. After the introductory meeting, you will receive a proposal with a fixed price, so you don’t have to rely on the estimate.
Monthly, known in advance
What SEO & GEO costs per month
SEOSEO Everything you do to improve your visibility in Google without paying for advertisements. & GEOGEO Ensuring that AI assistants like ChatGPT recognize, mention, and recommend your business when someone asks them for advice. is not billed by the hour. It is an ongoing service with a monthly fee, and it runs for a full year. But that year is not where you start. Below is the order in which you commit to things.
1You start with3 monthsA trial. This is what you commit to at the start, and nothing else.
2A year follows automatically12 monthsIf neither you nor we cancel before the end of the trial period, the year begins. That year is renewed annually unless either you or we cancel by email at least 2 months before the end of the term.
3During that year you pay€195 per monthThat is the starting point. What is needed beyond that follows from the scan.
The year is therefore at least €2,340. All amounts exclude VAT.
If it doesn’t proceed after those three months, you keep the panel researchUsability Panel A group of testers, real or simulated, who evaluate your website for ease of use. that has been completed. You can read what that entails on the SEO & GEO page.
One amount for two things, and it’s not a discounted bundle. SEO and GEO are not sold separately by us because they aren’t two separate pieces of work: the same pages, the same structure, and the same sources are worked on, whether the answer appears in Google or an AI assistantAI Assistant A chat program such as ChatGPT, Claude, Gemini, or Perplexity that you can ask questions in natural language.. That’s why there isn’t a second price listed.
So you know the starting point before we’ve even looked. You’ll know exactly what it will be for you afterwards: the free scan shows what’s going on, and the monthly amount follows from that.
The fact that the duration is listed here with the price and not just in the quote is a choice. A one-year commitment that you only encounter when you’re about to sign isn’t a detail; it’s part of the price. You should know it the moment you read the amount, even if it only becomes relevant in three months.
A year is the minimum because the work itself takes a year: first seeing what’s there, then the structure, then the contentContent All content on your website, such as text, images, and videos., then the authorityAuthority How much trust search engines and AI have in your website.. A single quarter yields almost nothing.
- You start with a three-month trial; the full term only begins if you proceed.
- Almost every scan reveals more than the owner expected, not due to poor work but because requirements change every year.
- Link buildingLink Building Deliberately working to acquire more high-quality links from other websites to your own site. takes the most time. You don’t just request a link from a trade blog; you earn it, and that happens month by month.
Has such a plan ever been made for your site, and how long was it maintained? Even “yes, and it fizzled out” is a useful answer.
Other services
Why there isn’t a price for every service
The two services above both have an upfront price, and that’s no coincidence. With a brand identity, the scope of work is fixed before we know your situation. With SEO & GEO, €195 per month is not a total amount but a starting point, and a starting point can be named without having seen anything.
With SEASEA Paying to appear at the top of Google with an advertisement. campaigns, keyword research, a new website, a migration, and an internet marketing plan, it’s the other way around: your situation *is* the work. How your site is built, what content is already there, how crowded your market is, whether it’s been tinkered with before and by how many parties: these differ per client by a factor that no “starting from” price can meaningfully address.
A “starting from” price would only do one thing here: it would change anyway at the first proposal. Then you’d have remembered a number that wasn’t correct. That’s why we look first. And as long as no amount is listed, you aren’t committing to anything. A scan or a conversation obligates you to nothing.
01
First a scan or a conversation
You request the free scan, or you present your question in a conversation. Nothing is offered at that point, and no price is set yet.
02
You’ll know where you stand within two business days
You’ll get feedback on what’s happening, what carries the most weight, and what it’s currently costing you. Even if the outcome is that there’s not much wrong.
03
Only then a price
You receive a proposal with a fixed price, based on what was found in step two. We calculate the hours behind it using the rate from the tiered pricing.
Costs nothing. You get the results, even if no project follows.
No surprises afterwards
What comes on top of the rate
The hourly rate and the monthly amount are what we charge for our work. Some project costs run outside of that. These are listed separately in the proposal, so that an additional cost doesn’t only become visible on the invoice.
- Advertising budget. What you purchase from Google or another platform is separate from the hours we spend on it.
- Licenses and subscriptions, for example for software in your website or for a measurement tool.
- Hosting and domain names, if you don’t already have these running elsewhere.
- Imagery: photography, illustration, or stock images.
- Translation work, if your site needs to be correct in more than one language.
What will be added in your case and what won’t is stated in the proposal, along with which part goes to us and which part does not.
Our standard rates are listed on the left; anything that falls outside that scope is detailed separately in the proposal.
Questions about rates
Frequently asked questions about our rates
Can I negotiate the rate?
No. The rate is tied to the tiered pricing structure, and that structure is clearly outlined on this page. That is exactly why it is useful: if it varied per conversation, it would no longer tell you anything about what you are going to pay. If you want a lower rate, the path is the same for everyone—either purchase more hours or pay a portion in advance.
What is the cost of the free scan or an initial consultation?
Nothing, and there is no obligation involved. You receive the results of the scan or the consultation regardless of your subsequent decision. The hourly rate only applies once there is a formal assignment and you have signed for it.
Why is no price listed for most services?
Two services do show a price: corporate identity and SEOSEO Everything you do to improve your visibility in Google without paying for advertisements. & GEOGEO Ensuring that AI assistants like ChatGPT recognize, mention, and recommend your business when someone asks them for advice.. For both, the scope of work is fixed before we know your specific situation. For the other five, it’s the other way around: your situation determines the work. Building a new website for a site that is technically sound is different from working on a site that has been modified by three different parties. That is why we look first—using the free scan or during a consultation—and then provide a fixed price tailored to your situation. This costs you two business days and no money.
Will I receive a fixed price or be billed hourly?
That depends on the service. For projects with a clearly defined scope, you will receive a fixed-price proposal; in these cases, the hourly rate serves as the underlying calculation unit rather than the billing method. SEOSEO Everything you do to improve your visibility in Google without paying for advertisements. & GEOGEO Ensuring that AI assistants like ChatGPT recognize, mention, and recommend your business when someone asks them for advice. services begin with a three-month trial period for €495 (sites up to 50 pages; larger sites start with an auditAudit A thorough check of your website for errors and opportunities.) and continue on an annual basis at a fixed monthly price. Ad-hoc tasks—such as adjustments, specific questions, or research—are billed hourly according to our tiered rates.
The first step
You’ll know what it costs for you after the first step
The amounts above state what an hour costs and where the two services with upfront pricing begin. We only know exactly what your needs are once we’ve looked at them. This can be done with a scan or a conversation: both are free of charge, and both come without any strings attached.
