Services · SEO & GEO Audit
First, find out why you are not at the top.
An audit establishes your current position: technical performance, content, and why AI assistants are skipping you. If your SEO and GEO are already active but your competitor consistently ranks higher, we will analyze them just as thoroughly. You will receive a plan with two goals: to overtake them and then to remain structurally above them—or honest advice if a new site would be more cost-effective.
The free scan is the short version. The audit goes much deeper. If you only want to measure loading speed and technical performance separately, you can do so with the technical assessment. The cost of the audit itself can be found on the pricing page.
Illustrative example
AUDIT SCORE62/100
Technical78
Content54
Authority41
AI Visibility33
What we investigate
Four perspectives, one complete picture
Technical
Speed, Core Web VitalsCore Web Vitals Three Google metrics that indicate how fast and user-friendly a page is for visitors., indexingIndexing The process of including your page in a search engine's database so that it can be found., mobile display, and hidden errors on the site or serverServer A computer that is always on and provides websites or other services to visitors..
Content
Does your contentContent All content on your website, such as text, images, and videos. align with what your customers are searching for? Structure, search intentSearch intent What someone actually aims to achieve with a search query., and opportunities per page.
Authority
Your link profileLink Profile The complete overview of all links pointing to your website.: number of backlinksBacklink A link on another website that points to your website., (toxicToxic link A link from an unreliable or spammy website that can harm your search engine visibility.) links, and your Trust Level, using data from sources such as MajesticMajestic An SEO tool that maps links to websites..
Findability
SEOSEO Everything you do to improve your visibility in Google without paying for advertisements. & GEO: are you found in Google, and mentioned in ChatGPT and AI overviews?
What you receive
A clear report, no fluff
✓Your own score for each investigated component, with the explanation behind it
✓The bottlenecks that are currently costing you rankings and customers
✓A prioritized action list: what to do first, what follows, and why—or advice to start over if your system won’t make the cut
✓A clear conversation in which we explain everything understandably
What the audit delivers
Six visibility points, prioritized
An audit is not just a list of notifications. Every finding is placed in context on the page and in the register, including its severity, so you know where to start.
Example of a sector benchmark
Which bank does the AI mention?
This is what the GEO part of the audit looks like when applied to an entire sector. In September 2026, we asked eighteen banking questions to ChatGPT, Gemini, Perplexity, and Claude—three times per engine, without using a brand name in the question. The 216 answers were counted: which banks were mentioned, how often no one was mentioned, and which sources the AI cited. The result is a map of the sector, including the margin of error.
SEO and GEO are not two separate disciplines, but consecutive steps. SEO ensures Google finds and understands you: speed, structure, and authority on your site. An AI assistant builds its answer from those same sources; it cites what it can find and understand. Without SEO, there is no GEO: a language model won’t see a page that Google doesn’t index.
But SEO alone is not enough. Being findable in Google and being mentioned by AI assistants do not always go hand in hand, as this benchmark of banks shows. GEO requires something extra: a clear definition, a short framework, a summary that an AI assistant can adopt literally, without sales talk. We test that separately in the audit, alongside technology, content, and authority.
Each row is a question, each dot an answer; an open dot mentions no bank at all.
Other countries, or the whole world?
We measure extra countries, or the entire world at once, just as easily as this single sector. We start broad: a free search volume scan across many countries simultaneously, each country measured in its own language. Only then do we perform a paid measurement, and only in the markets where that broad scan showed demand. In a recent project for an educator, this resulted in nine countries. India unexpectedly surfaced, while four African countries were dropped because there was no demand in this channel.
What such a scan delivers
This scan delivered more than just rankings. The accrediting body in the sector was cited most often, via its own register of recognized providers. One competitor became visible through an explanatory page about that body, not through a product page. And the client themselves held 22 positions in the top 10, but none in the top 5. As a result, they were found, but they were not included in the AI answers.
Frequently asked questions about the SEO and GEO audit
How do I know if SEO is actually working?
Short answer: you receive a monthly report in plain language. Not a dashboardDashboard A screen that clearly organizes and displays the most important figures. full of charts without explanation, but three questions answered. What has been done? What has changed in the figures and what does that mean? What is planned for next month?
That report also includes what didn’t work or was disappointing. A month without progress happens. You will read why, and what we are adjusting. A report that only shows green arrows isn’t a report; it’s a sales pitch.
It is important to know what you can expect and when. In the first month, work mainly takes place under the hood: analysis, recovery, technical aspects, and getting measurability in order. Visible results are limited at that stage. In months two and three, you will see the first movements: more pages receiving impressionsImpressions The number of times your site was displayed in search results., keywordsKeyword The word or phrase that someone types into a search engine. shiftingCLS The extent to which page elements shift while it is loading. from positionPosition The location where your website appears in search results, for example, spot 3. 40 to 15. Not always more inquiries yet, but measurable recovery. From month three to six, positions move toward the first page and the first inquiries demonstrably coming from search enginesSearch engine A website used to search the internet, such as Google or Bing. follow.
If the measurable signals (impressions, average position, indexedIndexing The process of including your page in a search engine's database so that it can be found. pages) are not moving in the right direction after about three months, I will raise the issue myself. I would rather have an honest conversation in month three than a disappointment in month nine.
How much can I save or earn through a faster website or better visibility?
Short answer: you calculate that in two ways, and the results are not the same. Extra leadsLead Someone who has shown interest and left their contact details, for example via a form or a phone call. times value per lead gives extra revenue. Fewer paid leads times cost per lead gives lower advertising costs.
Those two are often confused. The value of a lead is what it earns you. The cost of a paid lead is what you pay Google for it. Those are different amounts, and the savings only apply to leads you currently pay for via Google AdsGoogle Ads Google's advertising system, formerly known as AdWords..
This is a fictional calculation example, not a measurement.
- A site generates 200 leads per year. A lead is worth €500 on average.
- After an improvement, 10% is added: 20 extra leads. Extra revenue: 20 × €500 = €10,000.
- If you would rather keep the same number of leads and advertise less, you need to buy 20 fewer leads. If a lead via Google Ads costs €50, that saves 20 × €50 = €1,000.
The same 20 leads, two different metrics: extra revenue versus lower advertising costs. You are not choosing between two outcomes of the same sum. You decide what you want: growth, or the same revenue for less advertising money.
What you need yourself: your current number of leads, the value and cost per lead, and an estimate of the improvement. The latter is the uncertain factor. Therefore, calculate with a cautious and a generous assumption, not with a single figure.
What does a slow website cost me?
Short answer: revenue. Calculate exactly how much using your own figures: your website revenue × how much faster the site becomes × a factor between 0.26 and 0.76.
That factor comes from two published case studies. At Vodafone, a 31% faster LCPLCP The time it takes for the largest visible element of a page to appear on the screen. resulted in 8% more sales. At Swappie, a 55% faster LCP resulted in 42% more mobile revenue. That is 0.26 to 0.76 percent revenue per percent faster LCP.
An example for illustration:
- Website revenue: €80,000 per year
- Load timeLoad time The time it takes for a page to become visible and usable. from 6 to 2 seconds, so 67% faster
- Additional revenue per year: from €13,867 to €40,533
Your site is not Vodafone or Swappie. Therefore, treat the result as a lower and upper limit to weigh an investment against, not as a prediction. Calculate it using your own figures.
What else needs to be done besides arranging high search engine rankings for my website?
Short answer: rankingPosition The location where your website appears in search results, for example, spot 3. at the top is the easy part. We regularly see sites that rank well yet yieldROI The return an investment generates in relation to its cost. nothing. This happens because the landing pageLanding Page The page a visitor arrives at after clicking on a link or advertisement. doesn’t convince the visitor, is too slow, or doesn’t make it clear what they should do next. A ranking is traffic. Traffic is not revenue.
- ContentContent All content on your website, such as text, images, and videos.: one test almost always works. Could any random competitor have written this sentence? If so, it says nothing. Include a number, a method, or a choice that only you would make.
- User ExperienceUser Experience How easy and pleasant it is to use a website or app.: grab your phone, go outside in the sun, and try to book an appointment on your own site with one hand. If the button doesn’t cut it there, it won’t cut it anywhere.
- Mobile: most visitors arrive via a phone, and that is exactly where a site is at its slowest and narrowest. Test on an actual device using 4G, not in a simulator on Wi-Fi. Those two provide different answers.
- Social Media: social channels build awareness but rarely generate direct inquiries. Treat them as something that drives traffic to your site, not as a replacement for it. One channel that you maintain works better than four that go dormant.
- Measurement: without measurement, you are steering by gut feeling. The minimum is knowing how many visitors arrive, via which pages, and how many of them submit an inquiry. That third number is the only one that counts, and it is the one most often missing.
A high ranking is the beginning, not the result. Everything above determines whether the traffic you gain actually yields results.
Want to know where you stand?
Request the SEO and GEO audit, or start with the free website scan for an initial impression of your biggest opportunities.
