Services · Keyword Research
Are your customers
actually using your words?
The words you expect are rarely the words customers actually type in. We map out where search volume and buying intent overlap, and translate that into a concrete page structure.
Including an initial look at the keywords you are currently found for.
Illustrative example
used hyundai
used hyundaiBroad2,400
used hyundai tucson amsterdamBuying390
how much does hyundai maintenance costLearning1,900
free car trade-in priceBroad720
Our approach
How we find the keywords where the profit lies
Professional tools
We combine data from Google Search ConsoleGoogle Search Console A free service from Google that shows how your website is performing in search results., AhrefsAhrefs A paid SEO tool for keyword, link, and competitor research., MozMoz An American company that develops SEO tools and publishes extensive research on search engines., and UbersuggestUbersuggest An SEO tool for keyword ideas and search volume estimates. with our own platform seo.eqwise.nl. This allows us to see not just search volumesSearch Volume The number of times a specific keyword is searched for per month., but what is actually happening in your market.
The KEI value as a compass
The Keyword Effectiveness IndexKEI A score that indicates whether a keyword is worthwhile: high search volume and low competition. indicates how interesting a keywordKeyword The word or phrase that someone types into a search engine. is to optimize: the number of monthly searches weighed against the number of competing websites. This allows us to focus on terms with achievable positionsPosition The location where your website appears in search results, for example, spot 3. and sufficient volume.
Search intent at the core
Behind every keyword is an intentSearch intent What someone actually aims to achieve with a search query.: to orient, compare, or buy. We link every term to the correct phase of the customer journeyCustomer Journey All the steps a person takes from the initial search to becoming a customer and beyond., ensuring your content and advertisements align with what your visitor is looking for, including in AI search engines.
Google Search Console, Ahrefs, Moz, Ubersuggest, and seo.eqwise.nl provide data that passes through two filters: the KEI value (the opportunity score) and the search intent. The result is one keyword plan per page.
The result
What you get from us
✓A complete keyword plan, grouped by topic and page
✓Search volumes, competition, and KEI value per keyword
✓Insight into the keywords your competitors are ranking for
✓Concrete advice: which pages to create or improve, and in what order
The research
Not the highest volume, but the right cluster
Thousands of terms mean nothing until you plot them against volume and competition. What remains is a cluster where you can realistically win, and that is what the plan is built upon.
Frequently asked questions about keyword research
What does keyword research provide that I cannot think of myself?
Short answer: the words your customers use, instead of the words you use.
That difference is greater than it seems. Professionals search for terms from their trade, while customers search for the problem they have. An installer thinks in terms of a “monoblock heat pump,” while the customer types “heating without gas costs.” Those who only optimize for the former completely miss the second group.
What research also provides:
- Feasibility per word. Where you stand now, who is above you, and how much authorityAuthority How much trust search engines and AI have in your website. they have. Not every word can be won.
- Search intentSearch intent What someone actually aims to achieve with a search query.. Does someone want to know something, compare, or buy? Only the latter group will request a quoteCiting An AI assistant that uses your page as a source and typically includes a link to it. in the short term.
- The low-hanging fruitLow-hanging fruit Improvements that require little effort and deliver quick results.. Words for which you are already ranked between 8th and 20th place are almost always a faster gain than something new.
- One keywordKeyword The word or phrase that someone types into a search engine. per page. So that your pages do not compete with each other for the same word.
And the point that saves the most money: which words you deliberately do not pursue because they generate a lot of traffic but no customers.
Why don’t you only look at search volume?
Short answer: because search volumeSearch Volume The number of times a specific keyword is searched for per month. is the figure everyone looks at, yet it says the least about what it actually delivers.
A keywordKeyword The word or phrase that someone types into a search engine. with ten thousand monthly searches where no one buys anything is worth less than a keyword with eighty searches from people who want a quoteCiting An AI assistant that uses your page as a source and typically includes a link to it.. Yet, content plansContent All content on your website, such as text, images, and videos. are still consistently built around the largest numbers.
We weigh three things against each other:
- Volume: how many people are searching for it.
- Competition: how strong the currently rankingPosition The location where your website appears in search results, for example, spot 3. parties are, not just how many there are.
- IntentSearch intent What someone actually aims to achieve with a search query.: how close this search query is to an inquiry.
The ratio between the first two is often expressed as a KEI valueKEI A score that indicates whether a keyword is worthwhile: high search volume and low competition.. Useful as an initial filter, but with one flaw: the formula counts the number of competing pages, not their strength. Ten thousand weak pages are easier to beat than three strong ones. That is why a favorable KEI is a reason for us to look closer, never a final judgment.
Will I get a list of keywords, or can I actually do something with them?
Short answer: you will receive a keywordKeyword The word or phrase that someone types into a search engine. plan per page, not a spreadsheet with a thousand rows.
A raw keyword list is only half the battle and usually the least useful part. The plan links each chosen keyword to a specific page. It shows which page ranks for what and which pages should be merged because they are competing with each other. It also identifies where a page is missing that should be there.
Specifically, you receive:
- One main keyword and a handful of supporting terms per existing page
- A list of missing pages, ordered by expected return
- The pages that compete with each other, with advice on which one will become the primary page
- The words we deliberately leave out, including the reason why
This makes the research a construction plan immediately, instead of a document that disappears into a folder.
Want to know where your opportunities lie?
Request the free website scan: you will immediately see which keywords you currently rank for and where the biggest gains can be made.
