Free website scan
Know where you stand within two business days.
You will receive a concrete report: how you currently score in Google, how AI assistants describe your brand, and which three improvements will yield the most results. In plain English, not in raw exports from a tool. If your system is structurally hindering your SEO, we will state that too. In that case, continuing to build on it is a waste of your money.
Free and without obligation. No strings attached.
Your three improvementsExample
1Service pages are missing the questionBiggest opportunity, least effort
2Mobile load time too highCosts both rankings and leads
3AI assistants don’t mention youCompetitors are mentioned in 4 out of 5
The scan
Seven instruments, one report
Seven perspectives look at the same site simultaneously. Not one after the other, but in a single observation. The result is not a list of notifications, but three priorities.
What the scan tells you
Insight on three fronts
SEO health
Where your site is losing points in Google and which positionsPosition The location where your website appears in search results, for example, spot 3. are within reach. We take a quick look at your link profileLink Profile The complete overview of all links pointing to your website..
Speed and technology
How fast your site loads and if anything is broken that scares off visitors before the page even appears.
Being found in AI
Whether your name already appears in answers from ChatGPTChatGPT OpenAI's AI assistant, which allows you to ask questions and receive answers in natural language. and AI overviewsAI Overviews The summary that Google places at the top of search results using AI, above the standard links., and how far you are from achieving that.
This is the free quick scan. If you want the full picture, choose the SEO and GEO audit.
Since 1995, we have worked for clients including
How it works
To insight in three steps
- Request. Send your website address via the form below or call us.
- We scan. We review your site and gather the findings.
- Report and discussion. You get the three most important points for improvement, clearly explained in a short conversation. And if your system isn’t going to make it, we’ll tell you that too.
Frequently asked questions about the free website scan
Am I committed to anything if I request the free scan?
Short answer: no. You will receive the report, and what you do with it is up to you.
There is no obligation to take a call and no automatic follow-up. If you want to implement the report yourself or give it to your current agency, that is perfectly fine: the findings are yours.
Why we offerOffer A component of structured data in which an offer including price is recorded. it: it is the fairest way for both sides to start. We see if we can be of service to you, and you see how we work without it costing you anything. If a partnership results from it, it is based on data rather than a quoteCiting An AI assistant that uses your page as a source and typically includes a link to it. that was rushed out in a day.
How does the free scan differ from the paid audit?
Short answer: the scan shows where the issues lie; the auditAudit A thorough check of your website for errors and opportunities. explains why and what it will cost to resolve them.
| Free scan | SEOSEO Everything you do to improve your visibility in Google without paying for advertisements. and GEO auditAudit A thorough check of your website for errors and opportunities. | |
|---|---|---|
| Turnaround time | two business days | one to two weeks |
| Depth | the three biggest bottlenecks | every component with a score |
| KeywordsKeyword The word or phrase that someone types into a search engine. | a sampleSample A portion of the whole that you examine to draw conclusions about the whole. | full research with KEI weightingKEI A score that indicates whether a keyword is worthwhile: high search volume and low competition. |
| Competition | who is outranking you | why they are outranking you |
| Result | you’ll know if it’s worth the effort | an action list prioritized by ROIROI The return an investment generates in relation to its cost. |
The scan is intended to facilitate decision-making. The audit is the document you use to get to work, whether that is with us or someone else.
What do I get with the free website scan?
Short answer: a concrete report within two business days. It shows where you currently rank in Google, how AI assistantsAI Assistant A chat program such as ChatGPT, Claude, Gemini, or Perplexity that you can ask questions in natural language. perceive your brand, and which three improvements will yieldROI The return an investment generates in relation to its cost. the best results.
No sales pitch, just data. What we look at:
- PositionsPosition The location where your website appears in search results, for example, spot 3. for keywordsKeyword The word or phrase that someone types into a search engine. that generate inquiries in your market, and who is currently outranking you
- Technical: load timeLoad time The time it takes for a page to become visible and usable., indexabilityIndexing The process of including your page in a search engine's database so that it can be found., mobile display, and the factors holding search enginesSearch engine A website used to search the internet, such as Google or Bing. back
- AI visibilityAI Visibility How frequently and effectively your business appears in the responses provided by AI assistants.: what ChatGPTChatGPT OpenAI's AI assistant, which allows you to ask questions and receive answers in natural language. and similar assistants are actually saying about you now, and whether your site lets them in at all
- ConversionConversion The moment a visitor does what you hope for, such as calling, filling out a form, or making a purchase.: whether incoming visitors find a clear next step
What you don’t get: an automatically generated fifty-page report where you have to distill the priorities yourself. You do get a short list prioritized by ROIROI The return an investment generates in relation to its cost..
And if the scan shows that your current system is technically unsuitable for ranking, we will tell you that too. It’s unpleasant to hear, but better than discovering a year later why you aren’t making progress.
Request the scan
Leave your details and you’ll hear where your biggest gains lie.
Off the top of your head is good enough.
Don't look anything up. If a number really matters, we'll figure it out. In your plan, you'll see for each number whether it was measured or if it was your estimate.
Only have a minute? Then you can also only have the technical aspects measured: three questions, no marketing questions. You will receive the measurement results with our assessment; the marketing plan is part of this full route.
At the end, we'll ask for your business email address. This ensures your plan reaches the right company, and we'd rather not have competing agencies looking in. If you only have a Gmail address, you can just proceed.
What is your website address?
Optional, and you don't have to leave anything behind. If you fill it in, you'll immediately see what we see.
What you see here immediately:
- Whether you are found by your name and your profession, in Google and in AI answers
- What your competitor does and you don't
- How fast your site opens on a phone, in seconds, including the benchmark
- Whether Google understands who you are and what you do, or only sees text and images
- Which pages Google knows and which ones it skips
- Whether there are broken links, and if there are errors on your site that you don't see yourself
- And what is set up correctly and therefore does not need to be addressed
For each point, we list the benchmark, what we used to measure it, and the date. If your site has more than one language, we also check if the translation is lagging behind the original.
We apply the same yardstick to our own site. The results are listed there, along with the date we will resolve them. It concerns insufficient contrast on our menu links, buttons below the minimum size, two h1 tags, and “admin22” as the author in our own source code.
Your plan so far
This updates itself as you fill it in. What appears here will be included literally in your draft plan. We will research and measure the rest.
Part 1: the first ten
about 4 minutesWhat does your company do?
One sentence is enough.
Who do you work for?
How do new customers currently find you?
Check everything that applies. If you're not sure, choose what you suspect. If you don't know where your customers come from, you won't know what you're losing if something changes.
Via people
Via search
Via own channels
And which one yields the most?
One tap. This shows us how dependent you are on a single source.
What do you want to have achieved in a year?
Maximum of three.
How many inquiries currently come in via your website per month?
Include what counts for you: a phone call, a form, or an email.
For business service providers, about 6 out of 100 visitors request something. More than half of those call instead of filling out a form. If you only count forms, you're underestimating your results by about half. Ruler Analytics, Conversion Rate Benchmarks, May 2026, 110 million sessions, 5 million conversions, 13 industries. Measured at companies that already track their calls, and no Dutch data; we will measure it specifically for you.
And how certain is that?
What should a visitor do on your site?
Do you know how many visitors actually do that?
Why do customers choose you and not a competitor?
Write down what you would say to a customer who is hesitating. This is the only answer we cannot come up with ourselves.
Prefer to speak rather than type?
Which assignments would you actually like fewer of?
Multiple answers allowed. Without this question, better visibility also attracts more of the wrong kind of work.
If someone asks ChatGPT who does this work in your region, do you think you'll be mentioned?
More and more people type things like this instead of Googling: “which physiotherapist in Zwolle is good for a running injury”. If you're not listed there, that person won't see you, even if you're at the top of Google.
This isn't in Analytics, so most companies we speak to haven't looked at it yet. We'll find out for you. We'll show which questions we asked, to which AI assistant, on what date, and whether you appeared in the answer.
Which competitors do you often encounter?
Optional, and off the top of your head is enough. Names will do. If you don't know them, skip this, and we'll find them ourselves.
This is enough.
If you submit it now, you will receive it within 48 hours on business days. If you want the plan to be more precise, there are six more questions ready, taking about three minutes. Just click, no typing required.
Part 2: seven additional questions
about 3 minutes, just clickingYour current website: what's the situation there?
Multiple answers allowed.
What do you average in profit from one new customer?
Not the revenue, but what remains at the bottom line: subtract the costs. If a customer returns more often, calculate for a year. A rough estimate is enough. Without this amount, we cannot calculate what an improvement is worth.
What have you done in the past year, and what were the results?
Choose what you have done. A general feeling is enough. No need for measurements.
Who handles the marketing?
What, in your opinion, must NOT happen?
Multiple answers allowed.
What can you spend on this monthly?
We only use this to determine the scope of the plan. A proposal for €500 per month looks different than one for €5,000. It is not a price we calculate back to a quote. Your plan will state the assumption the scope is based on, so you can see we haven't just worked toward your budget. If you don't know yet, leave it blank.
Have you ever tested what customers think of your website?
In the past, a customer panel cost thousands of euros and weeks of time. We build one consisting of four profiles that resemble your customers. We have them review your page before it goes live. Then we measure what they report. A panel can be mistaken.
Anything else to add?
What needs to be different in twelve months? You may skip this.
Prefer to speak?
Where should we send it?
three fieldsThis is not an address on your own domain. That's allowed, , but if you do have one, your plan will reach you more reliably there.
Do you want us to measure instead of estimate?
Give us read access to your Google AnalyticsGoogle Analytics A free measurement tool from Google that tracks how many visitors your site has and what they do. and Search ConsoleGoogle Search Console A free service from Google that shows how your website is performing in search results.. Then the baseline in your plan will be a measured figure rather than an assumption. Prefer not to? Then we'll work with your estimates and note it as such.
