Free · no call required
What we see
You work hard on your visibility: content, socials, ads. Yet your customer finds your competitor first. In Google, and increasingly in ChatGPT. Do you want to look deeper than these isolated points of improvement? The full SEO and GEO audit goes further, as part of our approach to SEO and GEO.
A concrete report within two business days. No obligations.
Illustrative example
Your three improvements
1
Service pages miss the intent
Biggest opportunity, least effort
2
Mobile load time too high
Costs positions and leads
3
AI assistants don’t mention you
Competitors are, in 4 out of 5
Within two business days · checked by a human
Off the top of your head is good enough.
Don't look anything up. If a number really matters, we'll figure it out. In your plan, you'll see for each number whether it was measured or if it was your estimate.
Only have a minute? Then you can also only have the technical aspects measured: three questions, no marketing questions. You will receive the measurement results with our assessment; the marketing plan is part of this full route.
At the end, we'll ask for your business email address. This ensures your plan reaches the right company, and we'd rather not have competing agencies looking in. If you only have a Gmail address, you can just proceed.
What is your website address?
Optional, and you don't have to leave anything behind. If you fill it in, you'll immediately see what we see.
What you see here immediately
- Whether you are found by your name and your profession, in Google and in AI answers
- What your competitor does and you don't
- How fast your site opens on a phone, in seconds, including the benchmark
- Whether Google understands who you are and what you do, or only sees text and images
- Which pages Google knows and which ones it skips
- Whether there are broken links, and if there are errors on your site that you don't see yourself
- And what is correct and therefore doesn't need to be addressed
For each point, we list the benchmark, what we used to measure it, and the date. If your site has more than one language, we also check if the translation is lagging behind the original.
We apply the same yardstick to our own site. The results are listed there, along with the date we will resolve them. It concerns insufficient contrast on our menu links, buttons below the minimum size, two h1 tags, and “admin22” as the author in our own source code.
Your plan so far
This updates itself as you fill it in. What appears here will be included literally in your draft plan. We will research and measure the rest.
Part 1: the first ten
about 4 minutesWhat does your company do?
One sentence is enough. For example: we inspect industrial installations for technical companies and insurers.
Who do you work for?
How do new customers currently find you?
Check everything that applies. If you're not sure, choose what you suspect. If you don't know where your customers come from, you won't know what you're losing if something changes.
Via people
Via search
Via own channels
And which one yields the most?
One tap. This shows us how dependent you are on a single source.
What do you want to have achieved in a year?
Maximum of three.
How many inquiries currently come in via your website per month?
Include what counts for you: a phone call, a form, or an email.
For business service providers, about 6 out of 100 visitors request something. More than half of those call instead of filling out a form. If you only count forms, you're underestimating your results by about half. Ruler Analytics, Conversion Rate Benchmarks, May 2026, 110 million sessions, 5 million conversions, 13 industries. Measured at companies that already track their calls, and no Dutch data; we will measure it specifically for you.
And how certain is that?
What should a visitor do on your site?
Do you know how many visitors actually do that?
Why do customers choose you and not a competitor?
Write down what you would say to a customer who is hesitating. This is the only answer we cannot come up with ourselves. For example: we are on time, the report is accurate, and our inspector understands what he is looking at.
Which assignments would you actually like fewer of?
Multiple answers allowed. Without this question, better visibility also attracts more of the wrong kind of work.
If someone asks ChatGPT who does this work in your region, do you think you'll be mentioned?
More and more people type things like this instead of Googling: “which physiotherapist in Zwolle is good for a running injury”. If you're not listed there, that person won't see you, even if you're at the top of Google.
This isn't in Analytics, so most companies we speak to haven't looked at it yet. We'll find out for you. We'll show which questions we asked, to which AI assistant, on what date, and whether you appeared in the answer.
Which competitors do you often encounter?
Optional, and off the top of your head is enough. Names will do. If you don't know them, skip this, and we'll find them ourselves.
This is enough.
If you submit it now, you will receive it within 48 hours on business days. If you want the plan to be more precise, there are six more questions ready, taking about three minutes. Just click, no typing required.
Part 2: seven additional questions
about 3 minutes, just clickingYour current website: what's the situation there?
Multiple answers allowed.
What do you average in profit from one new customer?
Not the revenue, but what remains at the bottom line: subtract the costs. If a customer returns more often, calculate for a year. A rough estimate is enough. Without this amount, we cannot calculate what an improvement is worth.
What have you done in the past year, and what were the results?
Choose what you have done. A general feeling is enough. No need for measurements.
Who handles the marketing?
What, in your opinion, must NOT happen?
Multiple answers allowed.
What can you spend on this monthly?
We only use this to determine the scope of the plan. A proposal for €500 per month looks different than one for €5,000. It is not a price we calculate back to a quote. Your plan will state the assumption the scope is based on, so you can see we haven't just worked toward your budget. If you don't know yet, leave it blank.
Have you ever tested what customers think of your website?
In the past, a customer panel cost thousands of euros and weeks of time. We build one consisting of four profiles that resemble your customers. We have them review your page before it goes live. Then we measure what they report. A panel can be mistaken.
Anything else to add?
What needs to be different in twelve months? You may skip this.
Where should we send it?
three fieldsThis is not an address on your own domain. That's allowed, , but if you do have one, your plan will reach you more reliably there.
Do you want us to measure instead of estimate?
Give us read access to your Google AnalyticsGoogle Analytics A free measurement tool from Google that tracks how many visitors your site has and what they do. and Search ConsoleGoogle Search Console A free service from Google that shows how your website is performing in search results.. Then the baseline in your plan will be a measured figure rather than an assumption. Prefer not to? Then we'll work with your estimates and note it as such.
